Sevi (Severin Van Der Meer) text me asking about if I knew of any potential locations in London for an art space as he was coming to town with Arcteryx to premiere his new movie Every Island Has A Name, but unlike most snowboard movies his video was far more than the tricks or even the riding in general. The video was just one piece of the art and experience that had been created by a team of extremely talented individuals.

Aside from the expert shredding from Sevi, Jared Elston, Elena Hight, Jake Blauvelt and Danimals, Willem Jones lead the videography shooting almost all of it, from wading through waist deep pow in Japan, to scaling the Switzerland alps to hanging out of helicopters in Alaska to capture it all on 16mm film. Then there’s Achille Mauri, the director and mastermind behind the visual process of the movie, which also translates in the exhibition experience planned in Milan next week. All brought together with the production of DBK aka David Bertschinger kart of Hilton productions. 

I rocked up to the iMax Cinema in Waterloo, a grand structure placed in the middle of a busy roundabout in central London. A place i’ve visited countless times growing up in and around london, but I’d never been in to this mega cinema. it even took me a while to find out how to get into the centre of the roundabout to enter the cinema, eventually i did find the entrance taking you underneath the road.

I met the guys there prior to the doors officially opening to the sold out crowd and got an update of their day in London, visiting the Tate Gallery and Brick Lane. Once the foyer had filled and the free drinks were running low we heading in the circular cinema with a curved screen taller than a couple double decker buses. A choice to sit at the very front was later questioned as the cricked necks looking up at this screen began to set in. Three movies passed and then it was time for the finale, the one I’d personally come for. The prior videos were all great, and unique in their own way, but as we left the the big round screen room and headed straight to the toilet to release all those free beers, the two guys stood next to me as we unzipped our flies, asked one another which video did they like best, with a quick response from one saying “definitely the last one, had the best action and wicked soundtrack”, which made me think maybe the mensroom was the ideal spot for quick reviews..?

Once relieved, it was on to the after party. A short walk to the infamous arches under the Waterloo train station to be greeted by lights creating trippy patterns on all the walls while their DJ started to blast the tunes, the night was starting to take a new direction. The question was, “what’s on the menu for consumption tonight then?” 

A Souvenir of a modern artist.